Advanced
Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.
Title details for The MGM Effect by Steven Bingen - Available

The MGM Effect

How a Hollywood Studio Changed the World

by Steven Bingen
ebook
1 of 1 copy available
Borrow Read a sample Read a sample
1 of 1 copy available

Metro-Goldwyn-Mayer's emblem, which has opened thousands of movies since 1924, is the most recognized corporate symbol in the world. Not just in the entertainment industry, it should be noted, but of any industry, anywhere, in the history of human civilization. But MGM has been a competitively insignificant force in the motion picture industry for nearly as long as it once, decades ago, dominated that industry. In fact, the MGM lion now presides not over movies alone, but over thirty world-class resorts, and is, or has been, also a recognized leader in the fields of real estate, theme parks, casinos, golf courses, consumer products, and even airlines, all around the world. But the MGM mystique remains. This book is a look at what made MGM the Mount Rushmore of studios, how it presented itself to the world, and how it influenced everything from set design to merchandising to music and dance, and continues to do so today.

  • Creators

  • Publisher

  • Release date

    August 15, 2022

  • Formats

    • Kindle Book

    • OverDrive Read

      • ISBN: 9781493067961

    • EPUB ebook

      • ISBN: 9781493067961
      • File size: 25193 KB

  • Languages

    • English

  • Reviews

    • Library Journal

      August 1, 2022

      Hollywood has been called the "dream factory," and movie studios are, of course, businesses. What sets Metro-Goldwyn-Mayer apart is its presence in a wide array of fields other than the motion picture industry. Although it no longer dominates that industry as it once did, MGM is also involved in a number of other ventures including hotels and casinos, theme parks and attractions, music publishing, and much more. Bingen (MGM: Hollywood's Greatest Backlot) begins with a corporate history of MGM and its growth and later decline. He moves on to an examination of "MGM's place in the larger world, at how the studio has been portrayed on film (by itself and other studios), on television, in books, comics, songs, parody and prose." There is also a lively look at MGM's branding outside of Hollywood, illustrating Bingen's thesis that "it was never just about the movies." The whole production is topped off with a bibliography that incorporates books, articles, interviews, and websites. VERDICT This unique blend of popular and corporate cultural history will interest a variety of readers, from business students to movie mavens.--Carolyn M. Mulac

      Copyright 2022 Library Journal, LLC Used with permission.

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

Loading